Marketing services on tap!
Our Growth Strategy involves our proven methodology that looks into:
- Aspects of your organisational blueprint, including your operations, people, go-to-market, systems, and current performance
- External factors influencing the market in which you operate, including competitor review.
The result from this engagement is a strategic plan, and a set of recommendations to take your business to the next level including potential new growth channels.
Get in touch and boost your business growth.
Our Marketing services cover the entire customer lifecycle - from customer acquisition to customer retention, and cross or up-selling. Our menu is flexible and is customised to your needs. Chose from:
- Marketing strategy and plan
- Brand presence, awareness and activation
- Lead generation
- Campaign development
- Content strategy and development
- Customer retention program
- Account-based marketing
The types of tactics and investments needed to drive demand depend on your solution offering, your existing marketing engine, your sales qualification process, average deal size, sales cycle and process, market segment, target industry and audience type, and much more.
We develop a lead gen plan tailored to your business type and goals. The plan can include one of more of the following:
- Advertising (paid media and/or paid social)
- Telemarketing campaign
- Multi-channel campaign
- Content development
Get in touch to find out how we can help generate more leads for your business.
Our digital services cover a variety of areas:
- Web site performance and optimisation
- Web site re-design
- Social media presence
- Advertising
- Email marketing
- Marketing automation
Get in touch to find out how we can extend your brand and business online.
Customer retention is the ultimate test for most SaaS businesses. It ensures the longevity of and protects your recurring income. It looks at customer experience and tactics to keep churn low, upsell or cross sell mechanism, referrals, and ways to deliver high customer satisfaction and loyalty.
Talk to us about how to make and keep customers happy.
Don't hire new staff, but rather invest in your current marketing talent and leverage our coaching services, as much or as little as you need.
Our services include:
- Support and develop your marketing team to ensure they are equipped to support your growth goals
- Help build an organisational blueprint to support your growth or hypergrowth .
- Retain top marketing talent by developing career pathways and core competencies
Get in touch to discuss the many ways we can help your marketing talent grow their skills and your business succeed.
Testimonials
Excellent Strategy
Finest marketing people
Catherine is one of the finest marketing people I have worked with. As a leader, her passion is clear to all that work with her and her energy brings everyone together. She has a talent for seeing the end-to-end marketing vision from generating the initial seed of interest from the customer to landing a qualified lead for the sales team (even on how to follow that to the end). Being across a broad portfolio of products I'm quite impressed at her ability to understand the technology and the customers pain it solves. In the last three years Microsoft has been undergoing a huge transformation to a digital marketing engine. Catherine has been the driver of that in Australia and has transformed our marketing as a result. She's a great asset to any marketing organization and a pleasure to work with.
